BENEFITS OF THE DIGITAL TRANSFORMATION IN MEDICAL PUBLISHING SERIES (PART 9)

DIGITAL-FIRST PUBLISHING IMPROVES RISK MITIGATION 
Throughout this series of blogs, I’ve discussed the digital transformation of medical publishing and how it benefits scientific communications and manuscript development. In this blog we will be talking about how the transformation reduces risk. 

Many view publications as the hub of scientific communication activities. Often a publication is planned as the leading edge of a more comprehensive scientific communication and exchange campaign. Increased development time and potential target journal rejection are the key drivers of cost, campaign delay and communication ineffectiveness.   

Target journal selection is a critical element in the scientific communication process. Traditional approaches have focused on limited objective data (impact factor) for use in targeting of journals and certainly no digital opportunities to provide real-time feedback on the ability of any communication to resonate with the audience or community.  

Although citation-based criteria (e.g., impact factor) and journal reputation remain key considerations for journal selection, there are a growing number of other factors to consider. Thanks to the digital transformation of medical journals, article objectives can be aligned with the proper journal using a much wider basket of criteria including article-level metrics availability, OA, enhanced publication content, plain language summary offerings, speed of publication, and copyright requirements. With these new criteria, scientific communicators can better rank and prioritize target journals and further understand journal rejection risk as it relates to the communication/campaign objectives.  

Arguably one of the biggest, rejection mitigation is just one of the many benefits offered by the digital transformation of medical publications.  Stay tuned as we discuss our 10th benefit in the coming weeks.  If you are interested in learning more about how you can realize some of the digital-first benefits, please contact us at www.Omni-HC.com or sign up for a free private workshop for your medical affairs organization.  

Click here to sign up for a Free Workshop  

The next post in the series will discuss copyright opportunities thanks to the medical publication digital transformation. In the meantime, please consider participating in our Medical Affairs Digital Transformation Survey. At the end of the survey, you will receive a free benchmarking profile of your digital transformation progress in context to others in the industry.  

Click here to take the digital transformation survey