BENEFITS OF THE DIGITAL TRANSFORMATION IN MEDICAL PUBLISHING SERIES (PART 8)

​DIGITAL-FIRST PUBLISHING RESULTS IN BETTER PUBLICATION PLANNING 
What are the criteria being used to determine how well a target journal fits with the publication? Many times, it is a conversation determined through the reputation or impact factor of a journal. Unfortunately, these metrics are based on the journal and not on the article or the scientific information it is intended to convey.  Almost all medical journals have an online presence nowadays. There are so many choices available to communicate to the audience, it is a question of which of the many channels to use.  Medical publications have had to digitally transform to maintain and grow their audience not only in readership but also viewership and overall engagement. Today digital-first medical journals are staying abreast of digital trends and have created new ways, aside from simple text, of communicating science to their audience.  

A lot of medical communicators work diligently and incur a fair amount of expenses to produce communication/publication plans.  Unfortunately, these plans are built around a traditional print process leading to inefficient subjective decisions. Now with the digital transformation of medical publishing, contemporary publication planning is undergoing a dramatic shift to an objective process based on communication objectives, publication metrics, and amplification capabilities.  The increased data help ferret out the best journal target to ensure the publication meets its objectives.  In addition, with today’s digital publishing, leadership can more easily identify the value of each publication and address potential plan modifications quickly rather than waiting years to receive results for the traditional metric of citations.  

Contemporary publication planning is just one of many benefits spawned from the digital transformation of medical publications. If you are interested in learning more about how you can realize some of the benefits, please contact us at www.Omni-HC.com or sign up for a free private workshop for your medical affairs organization.  

Click here to sign up for a Free Workshop

The next post in the series will discuss how when used properly digital first publishing can improve risk mitigation for publication programs. In the meantime, please consider participating in our Medical Affairs Digital Transformation Survey. At the end of the survey, you will receive a free benchmarking profile of your digital transformation progress in context to others in the industry.  

Click here to take the digital transformation survey