BENEFITS OF THE DIGITAL TRANSFORMATION IN MEDICAL PUBLISHING SERIES (PART 7)

DIGITAL-FIRST PUBLISHING INCREASES SCIENTIFIC UMDERSTANDING 
After discussing improved durability of publications in my last blog post, I now want to focus on how the digital transformation of medical journal publishing increases scientific understanding. Many medical journals, such as the New England Journal of Medicine (NEJM), have capitalized on the popularity of social media and new forms of publishing medical content (e.g., infographics). Some of NEJM’s digital prominence may have been transitioned from its print days but its editors have aggressively moved to disseminating digital content and building a web of access to its digital properties to keep the audience/community engaged.  In fact, Facebook is the fourth biggest driver of link referrals to the NEJM, boosting the journal's presence to over a million ‘likes’ and read rates of over 200,000 views per post. 

The more actively engaged journals and authors are in spreading the word on an article, the better it is for the goal of disseminating the science and improving outcomes for patients. Digital journal publishing, along with digital communication tools, have opened opportunities to utilize more interactive media and shared the science across specialties, borders, and socioeconomic divides. The wider the readership audience, the better the scientific understanding, now and in the future. 

Improved scientific understanding is just one of the benefits offered with the digital transformation of medical publications.  Stay tuned as we discuss more benefits over the coming weeks.  If you are interested in learning more about how you can realize some of the digital-first benefits, please contact us at www.Omni-HC.com or sign up for a free private workshop for your medical affairs organization.  

Click here to sign up for a Free Workshop  

The next post in the series will discuss the enhanced transparency and data availability available thanks to the medical publication digital transformation. In the meantime, please consider participating in our Medical Affairs Digital Transformation Survey. At the end of the survey, you will receive a free benchmarking profile of your digital transformation progress in context to others in the industry.  

Click here to take the digital transformation survey