DIGITAL-FIRST PUBLISHING LEADS TO IMPROVED BUSINESS MODELS
In my last blog, I discussed how digital-first publishing allows for better, more precise planning. But the operational benefit of digital publishing goes well beyond just planning to increase the opportunity to improve internal processes. Workflows, processes, and SOPs are all key elements to the efficient functioning of an organization. Carefully created publication development processes make it easier to produce communications to desired audiences. However, print publication development processes are frequently designed as a one-direction process with very little feedback being generated to help improve the communication development process. In the print era, questions about the end user seeing or reading the published article were the domain of expensive journal audits and could only give us a sample of the actual readership. Today’s digita1l-first publishing offers significant insights into the exposed audience and the resonance of the article with the audience. With this improvement of data generation, and process transparency, organizations can improve best practices to drive value through pattern recognition, trend evaluation, and capitalization of data-driven opportunities. Increased data from digital publishing helps scientific communicators to develop data-driven business models and capabilities. Article level data helps improve overall results while aligning processes with organizational objectives, as well as giving actionable ways to achieve overall business goals without crossing compliance boundaries. Improved publication planning and efficient manuscript development are just two of the promises offered from data empowered decision making spawned from the digital transformation of medical publications. If you are interested in learning more about how you can realize some of the digital-first benefits, please contact us at www.Omni-HC.com or sign up for a free private workshop for your medical affairs organization. Click here to sign up for a Free Workshop The next post in the series will discuss the enhanced transparency and data availability available thanks to the medical publication digital transformation. In the meantime, please consider participating in our Medical Affairs Digital Transformation Survey. At the end of the survey, you will receive a free benchmarking profile of your digital transformation progress in context to others in the industry. Click here to take the digital transformation survey
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April 2022
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