DIGITAL-FIRST PUBLISHING LEADS TO IMPROVED DURABILITY FOR PUBLICATIONS
With the transformation to digital-first medical journals, the ability to measure the durability of articles has been significantly increased. The only limitation on digital article durability is the continued archiving of the article on the journal site. Pass-along readership in the digital age continues to be difficult to measure but we can affect it in numerous ways with Open Access and Audience Amplification™ techniques. Historically, HCPs kept their issues of JAMA and New England Journal of Medicine on their office bookshelves and institutions housed them in large medical libraries. To measure a target journal, we would look at prestige, citations, subscription rates, and sometimes pass-along readership. Pass-along readership was an attempt to show how durable a single print journal was inferring articles had the same pass along readership. Of course, the concept and pass-along readership metrics were fraught with the potential for error and rarely considered. Aside from reprint distribution, print age pass along readership was very difficult to effect and the durability of a medical journal article generally was simply the length of time between issues of the host journal. As we mature into the digital-first publication development, article durability should be a key consideration in publication planning. The gains from potentially infinite durability can’t be overstated. At anytime, anywhere around the globe a researcher or clinician with internet can access an article. And, if the article is properly optimized for search engines, it is even easier for those people to find it. Improved durability is just one of the benefits offered from digital transformation of medical publications. Stay tuned as we discuss more benefits over the coming weeks. If you are interested in learning more about how you can realize some of the digital-first benefits, please contact us at www.Omni-HC.com or sign up for a free private workshop for your medical affairs organization. Click here to sign up for a Free Workshop The next post in the series will discuss the enhanced transparency and data availability available thanks to the medical publication digital transformation. In the meantime, please consider participating in our Medical Affairs Digital Transformation Survey. At the end of the survey, you will receive a free benchmarking profile of your digital transformation progress in context to others in the industry. Click here to take the digital transformation survey
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