IMPROVED ACCESS
It is amazing how many facets of our life have been changed due to digital technology. Digital is even changing many aspects of healthcare — from how patients see their healthcare provider to how clinical trials are conducted. Those who don’t evolve with the digital changes will be left behind in a slowly disappearing analog world. In the last few posts of this series I talked about how digital has also changed the medical publishing industry by reshaping how medical professionals engage with published scientific content and access that content. Prior to the digital transformation of medical journals, only those on the circulation list or with library membership could read a journal article limiting access to the scientific data. The digital transformation in medical publishing has opened new avenues to improve access to the communication. Once an article has been published to a journal website, it's indexed and searchable online, regardless if it is a paywall journal (journals that require some form of subscription to view the content) or an open access (OA) journal. With the expansion of OA opportunities in paywall journals, the scientific access for everyone has increased dramatically. Important to increased access is the ability of the digital ecosystem to have links and other mentions of the article elsewhere online, helping to create a “web of access” which makes the article easier to be found. A web of access creates quick links from various parts of the web to your article. Therefore, the potential reader is not limited by their location when searching for information. In the print era of medical journals, the only way your article could make linkage of this nature was through a citation. Although not peer reviewed, backlinks are soft or open citations for each article. Transparency and data are just two of many benefits spawned from the digital transformation of medical publications. If you are interested in learning more about how you can realize some of the benefits available, please contact us at www-Omni-HC.com. Every month, we offer a limited number of free private workshops for interested medical affairs organizations to discuss the changing landscape of medical journal publications. Click here to sign up for a Free Workshop In the next post I'll discuss the publishing flexibility that is now available, thanks to the medical publication digital transformation. In the meantime, please consider participating in our Medical Affairs Digital Transformation Survey. At the end of the survey you will receive a free benchmarking profile of your digital transformation progress in context to others in our industry. Click here to take digital transformation survey
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PurposeThis forum is for publishing and retaining articles on Medical Communications. If you have an ideas or would like to publish an article in this category please send a communication through the members page and we will review and either respond back or publish your article. Archives
April 2022
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