10 BENEFITS OF THE DIGITAL TRANSFORMATION IN MEDICAL PUBLISHING SERIES (PART 2)

IMPROVED TRANSPARENCY and ACTIONABLE DATA
By hosting their journal online and publishing articles digitally, medical publishers can now give article-level data never available before, including: 

• how many people are engaging with an article, 
• when they are engaging with an article,
• where they are engaging with an article,
• what they are using to engage with the article,
• how long they engage with the article,
• and even sometimes, who it is engaging with the article.    

Short of a journal audit, all these resonance metrics were never available in the old print method of publishing.  Prior to the digital transformation of medical publishing, medical communicators invariably treated publications as a gateway to disseminating the science through reprints and article redundancy. Today’s improved data and ability to measure article resonance greatly benefits medical communicators. Resonance metrics such as viewership, downloads, time on page, and click generation are extremely helpful in identifying communication success and critical gaps. The ability to dive deeper into data in real-time enables a fuller understanding of the current impact of the scientific exchange and the ability to make a course correction in your publication planning, if necessary. 

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In the next post we will discuss the increased access to articles that is now available due to the medical publication digital transformation. In the meantime, please consider participating in our Medical Affairs Digital Transformation Survey. At the end of the survey, you will receive a free benchmarking profile of your Digital Transformation progress in context to others in the industry.  
 
Click here to take digital transformation survey